Why most pricing methods fail
The traditional approach: take your direct cost (materials + labour + plant), add a
flat 20% “margin”, and call it a day. The problem is that 20% is supposed to
cover everything else — fuel, vehicles, your salary, software, insurance,
accountants, bookkeeping, training, downtime, sick days. It’s nowhere near
enough.
Two contractors with identical materials and labour can have wildly different real
costs. One leases a $90k ute and runs Xero, MYOB, ServiceM8 plus a bookkeeper. The
other drives an old paid-off truck and runs spreadsheets. Same flat margin → very
different actual profitability. The flat-margin shortcut hides this.
Activity-based costing turns the
question around. We start from your real overhead (last 12 months of P&L
plus depreciation), divide it across the activities you actually bill (digger hours,
fence metres, concrete cubics, labour days), and tell you exactly what each activity
needs to recover before any margin gets added on top.